CONCEPT RESEARCH &
METHODOLOGY
Design Methods have a large bearing on the out come of a project. What we say here is this! UNIVERSAL DESIGN ECO DESIGN SUSTAINABLE DESIGN PROFITABLE DESIGN Design for the people NEXT DESIGN HOW DESIGN WHAT DESIGN WHY DESIGN DESIGN IS FOR A CHANGE! CHANGE IS A MUST! CHANGE CREATES NEW OPPURTUNITY AND MARKETS! CHANGE IS FOR THE UNEXPLORED UNCHARTERED TERRITORY CHANGE HELPS NAVIGATION AND RESULT Change creates a new solution to an existing problem and addresses a grievance from an environment, user, market, system, product or process and methods. Change is the way we live It is how we define our environement. Taking cues from nature - seeds are ideas . Ideas are agents for change. Ideas are creative and provides a fresh impetus to old guard. Change is the agent that brings in the transformation. Change happens in all walks of life all the time. The Search is on for solutions all the time by all living beings and inanimate beings that get caught in the time warp. With time as a guide or a measure change gets measured and benched. Past Present and future are also manifestation of the change that happened , happening and to happen. Product obsolescence and evolution is one part of the change mechanism. Product life cycle teaches you to make it happen and evolve. Natural cycles tend to follow a chaotic order that can easily be defined or categorised. But a Humans we enjoy getting grouped, categorised, compartmented and idealised. As it gives us a confidence and mastery over change that is imminent and answers a security risk that is implied. Nature answers change in a more organic fashion which is almost as beautiful as the change itself and it makes it look as part of evolution. Studying this change dynamics is an art that gives you tools that answer the needs of the present and future society, environemtnal concerns, sustainability in a world of catsatrophes. Dynamics of change is a tool which identifies the key elements in the ideation process that must be addressed to contorl and navigate change as an instrument of progress, help and alleviation of harships that we face in a complex economical society. Finance, business models, process of production, consumption and usage all change all the time as History is answer to it. We see that happen provided we see it in a macro scale or micro scale. seeing is as important as tha change itself. Seeing helps us to know that it is there and we need to address it. Not knowing or not raelising the indicators of change is a over confidence that magnifies the senessence of an organism or idea or model or system or environ. Nature taught me to study these cataclasmic changes as answer problems related to evolution, birth and life and death of elements that it handles at every nano scale level to Tera scale levels. Scientists, Physicists, technocrats, inventors, businessmen and politicians to thinkers have tried to analsyse theis phenomena, identify, tabulate and theorise about them and created tools to modify and control its mechanisms. Nevertheless Nature becomes a big experimental table to teach and learn.
Beauty that is what we concern ourselves because it is an expression of love , affection , and all good things humanity experiences and have a feel good factor becomes cornerstone to better change as it derives one end result to Possess. To possess the beauty is the carnal desire of humans to own and control. Such a contorl makes owning and hoarding a must and it forces corproations, businesses and nations to offer what is wanted and inturn acheive their means of creating wealth. If wealth be the need certainity Design and ideas and innovation are short cut tools to reach the goal. What makes it the available tool is because it is contorllable and categorisable and measured performance base. We have seen corporations being built with this vision and sustain their growth of wealth at the expense of other human virtues. We offer solutions to change management in corporation using a variety of novel path breaking tools that can easliy comprehend the change and make it a necessary tool for properity and profit function.
Talking on Ideas as i mentioned earlier they are the seeds of a chnage. Like in Nature how seeds germinate and grow is a lesson to be learned. Some seeds like dicotyledons sprout instantly on water and air. But some seeds like bamboo take many many years before they mature collect their food to become a next generation plant or form. Such is the power of nature we see examples of it all the time in real life. LINKS |
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